Use mascara to "open up" and give a lift to itchy, watery eyes. Also, curled lashes draw attention upward, making eyes look less droopy. 

To help direct attention away from puffiness caused by rubbing itchy eyes, use a light cream with a tint of color to smooth and neutralize the eyelid. 

To lessen the appearance of red, irritated eyes, apply eyeliner along the lower rim to brighten eyes. Do not apply eyeliner to top of eyelid, as it tends to close the eyes. 

To make tired-looking eyes more alert, shape the arch of the eyebrow and apply a highlighter under the brow. 

Use a moisturizing concealer to camouflage broken capillaries, which give skin a ruddy undertone. Also, apply concealer under the eyes to reduce the appearance of dark circles and puffiness.