1. Water-proofing and Stain-proofing.
A protective spray is an excellent way to protect your shoes from water, snow, mud, and spills. The best way to protect your shoes is to wipe the leather of your new shoes, following the instructions on the protector spray, and spray shoes before wearing, and on a regular basis thereafter. 
 

2. Maintenance.
We highly recommend cleaning your shoes on a regular basis, depending on frequency of use. The cleaning method depends on the shoe's material. See above for the best cleaning methods.
 

In addition, shoes : particularly those made of soft leather - benefit greatly from shoe trees, or shoe keepers. These are wooden instruments that are inserted in the shoe, and help to retain the shape and mold of the shoe. Shoe trees can help you to prolong the life of your shoe.